20 years ago, Nike introduced a silver shoe inspired by the industrial finish on mountain bikes — the Air Max 97. It offered 360-degree reflectivity, made most apparent in low light or via a camera flash. A gold colorway came two years later, cementing metallic shine as central to the silhouette’s legacy.
Combined with the introduction of a new hidden lacing system and full-window cushioning, the Air Max 97 was an early representation of Nike sport-style innovation. To explore its future potential for Spring and Fall 2017, NikeWomen designers looked to a material pioneer, Swarovski, and their Crystal Fabric, to creatively embellish and add durability to the Air Max 97. Containing tiny, densely clustered cut and uncut crystals, the fabric offers a gleaming yet gritty appearance, perfect for a new expression of the original’s signature shine.
The fabric was then applied through a heat fusing process, without any stitching, that uses precise pattern pieces — varying for each shoe size — to curve around the waves of the 97, including the expanse of the one-piece rand. As the shoe moves, the crystals refract light with a bright, shimmering effect. Released in black for Spring, and now in silver for Fall, the Air Max 97 LX with Swarovski crystals marks the first time NikeWomen has used Swarovski crystals on a shoe, as well as the first time Nike has fused precious material onto the Air Max 97.
Nike Air Max 97 LX Swarovski Release Date
Look for the Nike Air Max 97 LX “Swarovski” to release on September 7th, at select Nike retailers in Women’s sizing. Retail price is $400.
Nike Air Max 97 LX “Silver Bullet”
Release Date: September 7, 2017