Nike is proud to celebrate the LGBTQ community with this year’s BETRUE collection that supports inclusion on and off the field of play. Nike believes in the passion and pursuit of sport by all athletes, a message articulated in the EQUALITY initiative that launched last February.
BETRUE started in 2012 with a grassroots effort led by passionate Nike employees. To connect with the LGBTQ community in a personalized way, they made a few styles with NIKEiD in celebration of Pride month. United by a common mission to innovate for all athletes* and provide equal access to sport, these employees developed a plan to bring BETRUE to more people.
The 2017 BE TRUE footwear and apparel collection pairs the rainbow with other prominent symbols of Pride, including the color pink and the triangle, with Nike innovations and the encouraging message, RUN FIERCE, printed onto the shoes’ sock-liners.
These innovations include a number of “firsts” introduced in the 2017 collection, including the first eight-color, HD rainbow Swoosh design (on the Nike Flyknit Racer) and the first rainbow VaporMax Air unit (on the NikeLab Air VaporMax Flyknit). The collection also includes the Nike Cortez, one of the company’s first footwear releases, with “BEEN TRUE” written on the sockliner — underscoring Nike’s longstanding commitment to equality and expression. It is also the first time the BETRUE collection will be available in key cities globally.
The Nike Be True Collection 2017 launches June 1 on Nike+, nike.com/nikelab and at select retailers, with the exception of North America, where it is available starting June 5.